Market Planning        

A business plan without clear marketing direction will cause frustration and be ineffective.

To effectively build a sound marketing strategy and plan, your business must have a clear vision for your products or services in your target market.

How do you?

Compare strengths to the competition, and then find ways to leverage that strength into sales.

Create a visual map of your industry.

Focus on where your industry is in its lifecycle to find new routes to innovation and renewal.

Plot your product or service’s features to tell you which to promote in marketing.

Determine which position you and your competitors “own” and how to change either.

Search out the “critical success factor” for your business and build your organization around it.

We use visual tools to help answer these questions and incorporate the answers in a well-defined and built marketing plan.

Contact us for more information.


Collin Garstang
Market Planning

“Progress always involves risk; you can’t steal second base and keep your foot on first.”
-Fredrick Wilcox

Define & Build Plans:
Business Planning
Market Planning

Sales Planning

Execute & Manage Plans:
Proactive Marketing

Client Quotes

"I would recommend Garstang Enterprises to everyone looking for a marketing company because Collin doesn't treat you like just another client, he treats you like a friend."
- Becky Oliver
President, KOR Construction.


Home | About Garstang Enterprises, Inc. | Contact Us
Process: Process Overview
Planning: Business Planning | Market Planning | Sales Planning
Execution: Proactive Marketing | Sales


Garstang Enterprises, Inc.
1526 Greenwich Drive
Troy, MI 48098
Phone : (248) 641-5014
Fax: (248) 641-7213


© 2003 Garstang Enterprises, Inc. All rights reserved.

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